Some time ago I was asked by Point Bleu to carry out a full process of design for Cedevita. This brand is a well-known drink product in Croatia and eastern Europe and they wanted to release and promote some flavours for their kid’s line. The main goal was to transform and renovate bottles and packaging becoming something to collect, play or just have fun with.
It was great because I was totally free to explore and bring ideas, crazy characters and everything that come to my mind. Here you can see some of my work, from the first rough sketches to the final packaging that you can already find in stores
Hope you like it :)
Hi! You can tell for sure that my heroes are not usually strong and fit…. I’ve just recovered this concept about a nerd guy and his favourite lifeless pet. How sad is that? The real thing here is that I was looking to try out the amazing Arnold Render so I modeled the character just for this purpose. All the modeling it’s done in Maya, sculpted in ZBrush, then I used XNormal and CrazyBumps for maps, Joe Alter’s Shave and Haircut for hair and finally Photoshop for texturing and compositing.
All the shaders are Arnold’s Standard and Arnold’s SSS for Skin, pretty awesome what you can achieve just tweaking and playing with some parameters! Besides, the render is extremely fast and easy to understand. Just thinking a strong relationship between Arnold and me has born :)